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  Business Plan Outline
  1. EXECUTIVE SUMMARY
    1. Mission
    2. Stage of Development
    3. Key Management
    4. Market
    5. Competition
    6. Marketing Plan
    7. Financial Highlights
  2. MARKET ANALYSIS
    1. Economic Outlook
    2. History of Industry
    3. Trends/Key Information
      1. Size
      2. Growth
      3. Profitability
      4. Geography
      5. Seasonality
    4. Product/Service Flow
      1. Suppliers
      2. Buyers
    5. Competition
    6. Barriers (Entry/Exit)
    7. Governmental Regulation
    8. International
  3. CUSTOMER ANALYSIS
    1. Segmentation
    2. Customer Profile
    3. Customer Analysis
    4. Value Proposition
  4. PRODUCT AND TECHNOLOGY
    1. Detailed Product Description
    2. Product History Background
    3. Product Development/Life Cycle
    4. R&D
    5. Patents, Copyrights
    6. Standards
    7. Risks and Issues
    8. Product Flow
    9. Packaging
  5. MARKETING PLAN
    1. Theme
    2. Product
      1. Customer Needs/Product Benefits
      2. Target Market/Market Niche.
    3. Pricing
      1. Pricing Sheet/Comparison
      2. Discounts, Warranties, Guarantees
      3. Profit Margin
    4. Promotion
      1. Advertising/Promotion Media
      2. Selling Approach
      3. Packaging
    5. Distribution
    6. Timeline
  6. MANAGEMENT AND ORGANIZATION
    1. Background/Resumes
    2. Organizational Structure
    3. Compensation Package
    4. Decision Making Process
    5. Resources Required
  7. OPERATIONS AND CONTROL SYSTEM
    1. System Flows (Product, Information)
    2. Order Processing
    3. Administrative Policies, Procedures and Controls (billing, paying, collecting, reporting)
    4. Training, Promotions, Incentives
    5. Inventory Control
    6. Budgeting, Tracking
  8. Investment Thesis
    1. Positives
    2. Risks
  9. FINANCIALS
    1. Financial Highlights (Key Data, IRR, ROI, Ratios)
    2. Capital Requirements
    3. Capital Structure (Debt/Equity)
    4. Assumptions
    5. Company Valuation
  10. FINANCIAL MODEL
    1. Assumptions
    2. Income Statement
    3. Balance Sheet
    4. Cash Flows
 
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Last modified: July 29, 1999